TripActions
The Brief
Reimagine the brand from the ground up and transform TripActions from Travel Agent to Change Agent.
The Solve
We helped TripActions disrupt the extremely stale business travel category by creating a brand focused less on the journey, and more on the in-person relationships that empower people, generate new ideas and enable businesses to thrive.
Disrupt.
We began working with TripActions in 2017, before their series A raise. Our team worked alongside the two founders to reimagine the brand from the ground up—writing the brand’s mission and vision statement, developing a completely new logo and identity system, launching their first website, collaborating with their development team and even helping to build out their 60k sq ft Palo Alto office space.
We helped TripActions disrupt the extremely stale business travel category by creating a brand focused less on the journey, and more on the in-person relationships that empower people, generate new ideas and enable businesses to thrive.
Today, TripActions has a $7.25 B valuation and more than 2,100 employees across 40 global markets.
We knew we had helped create a beloved logo when Ariel and Ilan, TripActions Founders, dressed as the logo for Halloween.