Breakthroughs start here.
Study.com
The Brief
It’s time to reintroduce Study.com to the world, within the context of its newly-defined role - that Study.com was founded on the deeply-held belief that education is the great equalizer. Education enables people to pursue their dreams, reach their goals, and build a better life for themselves and their families. And while the educational system fails to live up to its potential in terms of the impact it can have on people’s lives, Study.com steps up to celebrate every one of our potential users as the hero of their own story. They are trying to reach their goals and bust through all the barriers that stand in their way. We need them to know that their breakthrough starts here.
The Solve
Confidence is built cumulatively, with one small success after another. Study.com is designed to create micro-successes for learners so that they quickly build confidence in their own progress and momentum. We aimed to show goals being reached in an authentic way. From the casting, cinematography, editing and VO, we created a film that holds up a mirror to everyone out there who needs that boost of reassurance and reminder that we are all capable of reaching our goals. You just need to take that first step. Because in the end, after all the ups and downs, you are capable of changing the world.
