Vitamins don’t
have to suck
STRW
The Brief
Create a new consumer facing brand for a portable and enjoyable way to give your body the good stuff it needs through microtabs that line the straw.
The Solve
PiC created the name STRW, the flavor naming conventions as well as design and packaging design for all SKUs. We worked closely with our international client to develop a visual solution that would culturally work across the globe.
