Better health but fizzy.
FZZR
The Brief
Create a new consumer facing brand for microtabs that deliver nutritional ingredients turning any beverage into an effervescent experience full of flavor, fun, and nutritional function.
The Solve
PiC created the name fzzr, the flavor naming conventions as well as design and packaging design for all SKUs. We worked closely with our international client to develop a vibrant solution that would culturally work across the globe.
