Get older. See stuff.
Caddis
The Brief
Solidify CADDIS no bullshit brand voice and visual look.
The Solve
We helped solidify their brand voice and look and then worked with them through direct-to-consumer platforms to sell lots of reading glasses.
A no bullshit brand.
CADDIS is a cult disguised as reading glasses. Their mission is to call out industries that are profiting on vanity and the concept of “aging gracefully.” We helped solidify their brand voice and look and then worked with them through direct-to-consumer platforms to sell lots of reading glasses. In addition to collaborating with their architects and custodians, we designed packaging, wrote a mountain of headlines solidifying their no bullshit tone as well as produced print, digital and other marketing like things.
Music Farming
In 2018 CADDIS began shipping high quality reading glasses, and took a hard stand on what it means to be older in modern culture. With this at the core of their cause based marketing strategy, their “Why” became crystal clear: Supply modern culture the reboot it needs on its relationship with “Age." In addition to that effort, the team at Caddis was also passionate about the need for music development in schools and other public institutions. We developed the logo for Music Farming and couldn’t be prouder to help Tim get this initiative off the ground.
