Less code. More coin.
Braintree
The Brief
Raise awareness with Braintree’s two main targets: developers and entrepreneurs as well as create advocates at home.
The Solve
We started with an office overhaul and extended into murals, partner films, educational content, and digital experiences including an open-source Github project that brought to life the art and science of code.
Mobile Makers.
Braintree is the company behind the code that makes mobile payments simple and the user experience frictionless. Their code powers everything from Airbnb to Uber. To move their brand into the spotlight we needed to raise awareness with their two main targets: developers and entrepreneurs. Developers need to know that we get them and that we make products created with their needs in mind. Entrepreneurs, on the other hand, are looking for a payments partner they can rely on with a proven track record to scale their business or take it global.
Integrate Braintree’s code once, and you’ll be able to accept almost any form of payment on the planet. And if new ones come out in the future, you’ll be able to accept that as well. This makes a developer’s life much easier. Now they just needed to find out. Unfortunately they are a tough group of people to reach through advertising. But one of the easiest ways to reach them is through their stomachs. So we created the Accept Anything Food Truck. It would travel around to shared workspaces and accept nearly anything for some free lunch. We offered up some baseline activities for the hungry developers like moon walk to the pickup window, thumb wrestle, and lick your elbow to name a few. People were having so much fun they came up with others ways to pay on their own and, of course, we accepted it as well.
Partnering with Github, Codeology allows people to search for projects or users on Github to view the codes from a different angle. It turns different types of coding languages into colorful alien and bug-like creatures. “As no two pieces of code are alike, no two Codeology forms are alike.”
