Difficult Wonderful Things
Blue Bottle
The Brief
Blue Bottle was recently acquired by Nestle. They were also about to launch fresh beans in a can. So, how do we communicate this new product without it coming across like a corporate gimmick - that it’s actually more in line with our heritage than any large company looking to make a quick buck.
The Solve
We helped Blue bottle coffee launch their latest coffee innovation by celebrating the difficult, wonderful ways that they do things. All in the service of better, fresher coffee. We even built upon a quote from James Freeman.
“People will wake up in the dark and pad to their kitchen needing strength, and the reassurance that something delightful is about to happen—and hoping that this small chore of making coffee might set the tone for a day filled with difficult, wonderful things.”
James Freeman, The Blue Bottle Craft of Coffee
