B Legendary

Bay Football Club

The Brief

We’re on the precipice of something historic, launching the first women’s sports franchise in the Bay Area. BAY FC will take the pitch at PayPal Park in March of 2024 and we need to make some noise about it. Let’s get the BAY AREA excited it’s newest franchise by developing a robust and impactful brand campaign that builds brand awareness, affinity and drives season ticket memberships.

 

The Solve

We created a love letter from the Bay Area to the beautiful game of football. This love letter is fierce, aggressive and full of hard core players.

 
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