Planet over profits.

Banks take $.90 of every $1 a consumer puts into their accounts and they invest it. BOTW doesn't invest in coal energy, arctic drilling, palm oil from the Rain Forest or tobacco. This ensures that consumers are making a difference with where they bank. PiC developed a cohesive in-branch print campaign promoting numerous products like HELOC, Mortgage Refis and Credit Cards. We’ve worked closely with them to bring brand initiatives to life, like the 1% for the Planet campaign.

We had the opportunity to help bring their mission of equity, diversity and inclusion to life internally. We did this by creating personalized assets that have been embraced by their employees. These included email signatures, welcome kits and other often overlooked opportunities like hold music that spread the news of how BOTW is putting the planet over profits.