Banter is better
with a friend.
APPA
The Brief
The mission has, and always will be, to promote the many joys and benefits of responsible pet ownership. This campaign, however, the cause was more specific than ever before - to also promote the bonds that pets have with one another. The goal was to get pet owners to consider another pet, for themselves but more importantly for their current pet, as a companion.
The Solve
We worked with Between Two Ferns Director, Daniel Strange and a cast of improv actors to bring to life the brilliance of banter. The sets we created were huge. The actors were hilarious. The campaign was loved on and offline.
